Single Arabica coffee packaging

Coffee packaging for a brand of single origin coffee

Hedone is young local Romanian coffee brewing company acting in the horeca sector. They are a producer that blend and roast carefully selected coffee beans and pack them fresh to preserve their flavors. Besides the blended coffee lines, they have developed a new brand of single origin coffee sourced from single producers around the world.

Like wine, coffee beans have their own terroir, owning much of their flavors to their origin. The design of the packaging emphasizes this particular aspect by turning the topographical lines of a place in an actual fingerprint, a sign for the unmistakable identity of these products.


  • » Label design
  • » Identity design


  • » Agency: Propaganda