Maniax Packaging Design

Eating sunflower seeds is a very common, even if not very lucrative, thing in Romania. Is like East-European popcorn. The only issue with this treat is that once you start eating, you cannot stop until you finish the bag. And then you open another one, and another one. Seen from outside, you might look like sunflower “maniac”.

Since most of the market was dominated by a single player, the packaging of the new project was designed to stand out on the shelves, speak up with a crazy name and radiate the good energy of this kind of snack.

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