Owner’s Choice identity

Branding and label design for Jidvei's exclusive range of white wines

Owner’s Choice is a range of high end wines made by Jidvei for the Romanian horeca market. Being a traditional player of the mainstream market, the purpose of the collection was to raise the awareness over the quality of their premium wines. As a side note, the owner of Jidvei had also a personal stake in this project, the wines bearing the names of his two daughters.

I have designed the wine labels, the logo, the tasting notes and other communication materials, like editorial design for a corporate brochure and webdesign for the official site.

The production was also an important stage of the process as the bottles themselves had to be embossed and most of the material were printed on cotton fiber paper, embossed and sealed with wax.


  • » Packaging & Logo Design
  • » Production Consultancy
  • » Product Photography
  • » Editorial Design


  • » Emboss
  • » Hotfoil
  • » Bottle Emboss
  • » Waxing


  • » Agency: Spotlight
  • » Illustrator: Ciprian Udrescu
  • » Photographer (bottle photo): Studio Tantareanu