Motorcycle tour identity

Mongolia motorcycle tour identity

A small identity pack that I made for my brother and his Mongolian adventure. He was short on gas money so we started one of the first crowdfunding campaigns in Romania. He literaly sold the kilometres of his road to Ulan Bator to anybody who would buy a pack of 500 km for 50 euro. They would receive in exchange the story of that part of the road. He sold out in one week. Forty people have bought kilometres. And one dog.

The story received a lot of media attention, publications like Esquire and BMW magazine and most of Romanian newspapers covering at length his adventures. After his return he published a book, which is by now at its fifth edition. Go read his story, its worth it!


  • » Design & Identity


  • » Photography: Mihai Barbu