GRYXX Branding

I was approached by the former shoe retail chain Salamander to assist in rebranding the company under a new name: Gryxx. The goal was to reposition the brand towards a younger, more dynamic audience, with a modern approach to communication and a fresh range of products built from the ground up to fit this new market segment.

My primary responsibility was designing a comprehensive brand manual, which served as the foundation for all visual and verbal brand expressions. This included developing a cohesive visual identity, logo usage, color schemes, typography, and tone of voice. Additionally, I provided general guidelines related to product branding, packaging, and in-store experience design, ensuring that every customer touchpoint aligned with the new brand values.

For more details about my work and insights into my approach, feel free to explore the Design Services section here.