Ecofruct apple juice

Packaging design for Ecofruct apple juice

Ecofruct is the first organic company in Romania and offers a large range of organic certified products. After reworking their logo I was tasked with the packaging design of their first line of apple juice products. Since the bag in box shelf of natural juice products is saturated with liquid splashes, surreal green landscapes and fruit imagery, I decided to go on a different route and, by using typography alone, design a package that pushes forward the idea of thirst, character and simplicity.


  • » Packaging design
  • » Identity design
  • » Key Visual
  • » Copywriting


  • » Agency: Spotlight